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Since the start, Original has been totally focused on building a creative, strategic and innovative driven service that helps our clients to grow.


We are team of experts and use our creativity seriously in solving your business or communication problems. The Original was founded in October 2005 by Suna Tancig and Benjamin Ivančič, internationally recognised creatives.


No client is too large or too small for us. We are used to handling complex projects and our work feels comfortable in any country and region it has been created for. 


We work with a flexible team of the best and interesting international and domestic creative and strategic minds. All our people are very experienced and share the true passion for exceptional works. We have proven that only good ideas count.


Our mission is to make our clients successful and also to make the world around us a nicer place.

Original ideas are priceless.

Suna Tancig

I respect and enjoy creative expression, aesthetics, harmony and humour. I am dedicated to practising and teaching the old Chinese martial arts, love to fly planes, ski, play tennis, used to ride horses and can’t imagine life without music. I come from Ljubljana and have travelled a lot since a young age.

Besides outstanding ideas I am attracted to unexpected turns in the stories of Roald Dahl, Ray Bradbury, adore Monty Python and Kung Fu Panda.


My creative work has been winning the hearts of clients and juries (New York Festivals, Epica, Cresta, Adprint, Golden Drum, IABC Gold Quill, SOF, Sempl, Brumen, Magdalena, and more). I've been a member of juries at international advertising festivals (New York Festivals, Golden Drum).

Work experience: 1997 marketing and promotion, NIKA / WARNER Record Company, 1999 copywriter, Luna TBWA, 2002 free-lance creative director and copywriter, Imelda OGILVY, LOWE Avanta, 2003 creative director, Imelda OGILVY, 2005 co-founder and creative director, ORIGINAL, 2006 obtained the Master’s degree (MSc) at The Faculty for Social Sciences of The University of Ljubljana

Clients: Abanka, Adria Airways, Allied Domecq, Alpos, American Express, British Council, Botanik, DHL, Dove, Gillette, GlaxoSmithKline, Gorenje, Henkel, HIT Group, Intereuropa, Intersurgical, KD Group, Krka, Lek, Marof Winery, Meblo, Milka, Motorola, NLB, P&G, Perutnina Ptuj, Petrol, Philips, POP TV, Reckitt Benckiser, Renault, SCT, Si.mobil, Skupna Pension Fund, Slovene Ministry of Culture, Slovene Public Relations and Media Office, Slovenian Railroads, Slovenian Steel Group, Society Bravo, Telecom Slovenia, Triglav Insurance Company, Unicef Slovenia, Unilever, Verus Wineyards …


Benjamin Ivančič

I'm an industrial designer, but my passions are baking bread, photography, martial arts, books, selected wines, movies, fine art, design, music ... Above all, I love and I am always seeking originality and creativity in everything that can change our life or the world for the better.

As an art and creative director I won over 100 awards and prizes (Canneslions, Golden Drum, Epica, LIAA, New York Festivals, YoungGuns, SOF, Sempl and more). I've been a member of juries at domestic and international advertising festivals. And my works are published in several publications (Luerzer’s Archive, Strategie, No Copy Advertising Book, Communication Arts, Advertising is dead. Long live advertising! – to name a few).

Work experience: 1996 designer, S Team Bates SAATCHI & SAATCHI, 1997 art director, Virgo PUBLICIS, 1998 co-founder and creative director, IDEA COMPANY, 2000 creative director and partner, FUTURA DDB, 2002 creative director, McCANN ERICKSON Croatia, 2005 co-founder and creative director, ORIGINAL, 2016 obtained the University degree at the Academy of Fine Arts and Design of The University of Ljubljana

Clients: Abanka, Bacardi, Botanik, Converse, Daewoo Motor, ExxonMobil, Ford, Gavrilović, GlaxoSmithKline, GM Opel, Golden Drum, Gorenje, Ford, Intersurgical, Johnson & Johnson, Krka, L’Oréal, Lacoste, Lek, Lufthansa, Maggi, Martini, MasterCard, McDonald’s, Mercator, Nescafe, Nesquik, Nestlé, NLB, P&G, Paloma, Perutnina Ptuj, Petrol, Peugeot, Pierre Cardin, Pivovarna Union, Radenska, Raiffeisen Bank, Siemens, The Coca-Cola Company, Unilever, UPS, Triglav Skladi, Triglav Insurance, Verus Vineyards …

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