The first TV ad you can see without watching!
PERPETUUM JAZZILE, one of the world’s best a cappella choirs, and one of the most viewed on Youtube, presents RADENSKA – the power of water. All the sounds produced were recorded live at the commercial shoot. No special effects were used, and all the sounds produced were man-made. Client: Radenska (www.radenska.si), Sounds Authors: Sašo Vrabič [...]
Perpetuum Jazzile for Radenska
What do you get if you bring together the most popular Slovenian musicians, PERPETUUM JAZZILE (over 20 million hits on Youtube!), sold-out concerts around the globe, the legendary RADENSKA mineral water brand and a great idea? A simply wonderful film! Coming soon! Watch some unforgettable footage from the shoot and stay tuned to see the [...]
A new client won
RADENSKA, the home of the legendary natural mineral water, is our newest client. We are delighted and proud to have won such a tough and competitive pitch. Our unique selling point was our fresh ideas.
BLUE
BLUE is the new brand behind two of the best congress companies: LIBERTY (Incentives & Congresses) and GO MICE (Congress and Marketing Agency). We created the communication for the new brand, starting with its name and visual identity.
NLB Skladi: a new campaign
A new client: a new campaign. NLB Skladi, one of the most renowned financial companies, has launched a new product: investment funds comprising four packages, thereby assisting in the complex decision as to where to invest. We have created a TV film, print ads, posters, web banners and a special micro webpage endorsing a certain [...]
ELAN & ORIGINAL organized a competition
We have organised a seminar and competition for the Faculty of Management’s students. They presented and created some interesting ideas on how to promote the brand new Elan 210 sail boat using interactive media. The award ceremony took place on 26 March. There were two winning teams. Congratulations!
BOLJŠI OBROK (=better meal) reveal campaign
Here comes the second part of the Better Meal ad campaign, which includes print ads, posters, cars, tasting points, t-shirts, leaflets, and direct mailings … Eat better! Live better!
BOLJŠI OBROK (=better meal) teaser campaign II
After demonstrations held in front of the Slovenian parliament building, the poor burger and sandwich decided that this is the end. Why? Because “Better Meal” has entered the market. It is quicker and healthier to prepare than burgers or sandwiches. A series of viral web movies and a special micro web page tell Boljši obrok’s [...]
BOLJŠI OBROK (=better meal) teaser campaign I
Better Meal is perfect for those who are short on time but still want to eat well. It represents a healthier alternative to burgers, sandwiches and pizzas. We have put together a teaser campaign for the product’s launch. The concept: a desperate ”sandwich” and a “burger” demonstrate in front of the parliament building, appealing for the Better meal [...]
Move your joints!
We have just won a very tough pitch and have now finished putting the finishing touches to a TV campaign for Litozin (Client: Lek – a Sandoz Company). Director: Jure Matjažič, DOP: Simon Tanšek. Production house: Perfo.
Don’t drink & drive
During Christmas and the New Year, take advantage of a free lift! We have created a socially responsible campaign, bringing together the Yellow Taxi company and the Jeruzalem Ormož wine brand (their brand colour is also yellow). People normally drink more than usual during this period because it’s party time. Therefore, we invite you to [...]
Christmas trees can be different too
For our client, p&f wineries, we have put up a huge Christmas tree, using the shape of their wine bottle as a design template. Suddenly, the tree has become one of the main attractions in Slovenia. People from far and wide have visited Jeruzalem to see and take photos of this remarkable tree. p&f wineries [...]
Christmas campaign for Jeruzalem Ormož wines
Owing to strict regulations, it is difficult to create an outdoor advertising campaign for wines, since there is a ban on showing the product itself. But where there is an idea, there is a way …The idea was simple: a Christmas tree in the shape of a Jeruzalem Ormož wine bottle. Jeruzalem Ormož wines are perfect as [...]
Message in the bottle
We have organised the first wine tasting of p&f wineries’ wines for Slovenia’s wine writers and journalists. A great deal of thought was put into the location of the venue, and one of Ljubljana’s most renowned restaurants, Harfa, was selected. Great food, wonderful atmosphere and top quality wines made it an unforgettable event for all the senses. Invitations [...]
FREDERM EXPERTS get rid of your dandruff
One of our most wide-ranging international campaigns that our agency has conceived and produced is finally out! Look out for ATL and BTL solutions for FREEDERM shampoos in Slovenia, Croatia, Serbia, Russia, Ukraine, Kazakhstan, Hungary, Czech Republic, Slovakia, Poland, Bulgaria, Romania, the Baltic states, the Gulf states, Israel, South Africa and Egypt. The campaign goes by the [...]
Turned 5 today!
Original might still be a young agency, but it is experienced. Our clients’ trust in us is a constant source of delight. And we really believe in the way we work. The business results we have helped our clients achieve speak for themselves. Together we can achieve a great deal more over the next 5 [...]
Jeruzalem Ormož and p&f wineries are back!
The task: to create a 20-metre-high billboard image for wines. The problem: according to strict regulations in Slovenia, alcoholic drink packaging must not be advertised in outdoor communication. The solution: a good solution indeed! We went back to basics and showed what Jeruzalem Ormož wines are made of. We squeezed images of the sun and [...]
Dvorec Jeruzalem
We have developed a simple web page for Dvorec Jeruzalem, a wonderful estate that belongs to p&f wineries. The glorious stories of its rich and varied history are captured in the estate’s picturesque mansion, which is now used as a small hotel where you can revel in the style of a king.
Original creatives save lives
Today we donated blood. Primož Hribar from MM Kreativ magazin was the idea man of this fantastic event. We are happy to be part of this bloody campaign!
18,5 % market share after the first two months! Wow.
After the LITOZIN® launch campaign concluded, product sales and its market share have risen dramatically! The figures for the first two months tell it all: an 18.5% market share in the highly competitive glucosamine sector of, a drug which is used to treat joint pain. Now, that’s the way to move!
Moving poster: NLB Car Loans
We have created a special moving bus poster for NLB, Slovenia’s premier bank, promoting NLB Car Loans. The concept behind the poster is that some moments are truly unforgettable. And they start at the right bank: NLB.
Travel without digestion problems
We have launched a new summer campaign entitled “Travel without digestion problems” for Linex and Linex Forte, Client: Lek – a Sandoz company.
NLB Loans: Some moments are unforgettable
NLB, Slovenia’s No 1 bank, which also has a presence in the region’s other countries, has launched a far-reaching campaign. We created the entire mix: a series of films, print ads, posters, outdoor communications, web banners, radio ads, POS and a variety of other advertising materials. The concept: Some moments are unforgettable. They start with [...]
Creative pitch won for FREEDERM
We are really happy today! We just received a phone call saying that we have been unanimously selected as the winner of a very tough international creative pitch (markets: Central and Eastern Europe, Russia, the Middle East and North Africa) for FREEDERM anti-dandruff shampoos, a Schering-Plough company. Hooray!
Claritine S direct mailing
We have created an interesting direct mail solution for our client, Schering-Plough. We wanted to garner media attention and coverage without purchasing advertising space. Claritine S is the market leader in OTC medicines that combat allergies and hay fever. What did we do? We sent a personal delivery to those journalists responsible for covering allergies, [...]
New campaign for LITOZIN
We have launched a new campaign entitled “It got Scandinavia back on its feet – it will do the same for you!” for Litozin, a new OTC medicine from Scandinavia for joint and back pain. Concept: A native Scandinavian speaker endorsed the product on radio, emphasising the key benefits of the product in Slovene with [...]
New business in the house!
We have won the creative pitch for Linex & Linex Forte, an OTC medicine for digestion problems, by Lek – a Sandoz Company. No time to write more: there’s so much to do!
Mekur Group campaign
We have created an advertising campaign for the Merkur Group. The idea is simple and effective: the story is told through the eyes of Merkur’s employees. The story: Merkur started out 115 years ago with a single good idea: that the company should be dedicated to and focused on people and the environment. It helps its [...]
Together against recession in 2010
This mail was sent out with a slight delay owing to a lack of budget at the end of 2009. Inside the envelope, there was a “recession calendar” (with female-client and male-client versions). We are firmly of the belief that, with original ideas, we can put an end to the recession together.
Winning a new client
The largest bank in Slovenia has become our latest client. We are very happy and satisfied to have won such a tough and competitive international pitch for the integrated communication of credits. The campaign will run in 7 countries. Our unique selling point was fresh ideas. Bravo, Original team!
Original wins Merkur Group pitch
We have just been informed that we have won the Merkur Group’s international pitch. At the end of December, we accepted the invitation to participate in a creative pitch for a corporate campaign, including film and all other supportive media for the Merkur Group, bringing together three prestigious international brands: Merkur, Big Bang and Meersteel.
Happy 2009 in 2010?!
For the 2010 New Year, we created a “mistake-ridden” greeting card, exhorting the recipient to have a ‘Happy 2009′. Through this, we promoted the necessity of having good business insurance (professional indemnity insurance), since a mistake at work can occur at any time, often with disastrous consequences. Those who received the card called the client [...]
Even Santa buys gifts at Merkur
We’ve just wrapped up a Christmas video for Merkur. Even Santa himself recommends Merkur as the place to find a wide range of interesting Christmas gifts.
Trip to Venice
We took a day off recently to visit Venice’s 53rd Biennale (International Art Exhibition). A great time was had by all and we saw several inspirational works.
Wash with Ariel and save our blue planet
We have created an in-store poster for Procter & Gamble. The concept: wash and save energy. Ariel gives perfect cleaning results even at lower temperatures. Lower temperatures require less energy. Less energy means less pollution. Solution: a beautiful iceberg from a perfectly clean
New Merkur shop in Ljubljana Vižmarje
We have created a series of ads and posters advertising a new Merkur shop in Ljubljana. We wrote the word “OPENING” in large letters, with each letter composed of the various items you can buy at Merkur.
Marof wines are made in vineyards …
… and not at the winery. This is the motto of Marof and its winemaker, Erich Krutzler. We helped them translate their goodness into words and pictures, and created a series of three ads: 1. Headline: Food is for the stomach: wine is for the spirit; 2. Headline: The precious ingredient in unforgettable moments; and 3. Headline: Added value [...]
FT Pretium addresses Slovenian managers: don’t duck responsibility
We have created a print ad for FT Pretium’s premium product: indemnity insurance. It is common knowledge that it never pays to shirk responsibility. In time, everything catches up with you, and managers are more aware of this than most. It is therefore better to face up to challenges as they arise. In order to [...]
We helped to present Verus wines in London
We have just helped prepare a wine-tasting session of one of the best Slovenian wine brands, VERUS, for the UK and Ireland’s most respected wine critics and wine writers. We collaborated with the British agency, Phillips-Hill, (who specialise in wine-related PR and events) on this project. We are delighted that the event held in London’s [...]
Merkur: “Enitingjuvontjugotit” campaign
We have just wrapped up a funny TV campaign for MERKUR. It includes seven different videos with ordinary people (not singers!) singing their interpretation of the legendary Roy Orbison song YOU GOT IT. Because anyone will certainly get what they want for their home at Merkur.
2 golds, 1 silver, 1 shortlist
The 18th Slovenian Advertising Festival has just finished: Golds: for a series of outdoor posters and print ads, client: ZARES, a political party. Silver: campaign, client: ZARES, a political party Shortlist: outdoor, client: Perro cat food / Uniportas
LINEX Forte viral campaign
In order to coincide with the launch of a new medical product in the highly competitive probiotics sector (the main competitors with BIG budgets are DANONE’s “Activia”, “Actimel”), we have put together a successful web video viral campaign for LINEX Forte. LINEX Forte is the first and only probiotic with controlled composition in Slovenia. We [...]
Blow
We have created an interactive ad on Merkur’s website (nakup.merkur.si) for a clearance sale of its AL_KO Hurricane Blow Vac products (used to blow leaves on the ground). We wanted to communicate the effective performance of the product through the media itself. An interactive banner involves the consumer in a fresh and direct way and [...]
EFFIE 2009 / Golden Effie in da house!
Good news for the agency’s successful work on its campaign for Lekadol plus C, an OTC brand for flu and colds (client: Lek – a Sandoz company) – the results speak for themselves: a 79% increase in sales over two years, the brand being unique in the sector in gaining market share over the same [...]
Golden Drum 2008
One gold, one silver and one shortlist meant Original ranked first among Slovenia’s agencies at the Golden Drum international advertising festival.
New campaign for PERRO cat food
We’ve just launched a funny poster campaign for Perro cat food – with no cat in the ad! The star of the campaign is a doggy. Poor doggy…
Insured by Triglav household insurance
With the following poster and print ad for Triglav, Slovenia’s premier insurance company, we wanted to literally illustrate the fragility, vulnerability and flimsiness of those things that aren’t insured. Especially houses, which look big and strong … but when something goes wrong, they can vanish in a split second – unless, of course, they are [...]
A new wine brand is born: MAROF
We have devised the new Marof winery brand, part of the successful Panvita Group. We are sure that you will hear a lot more about this brand and winery. The brains behind Marof wines is the legendary and world-renowned Austrian, Erich Krutzler. For more about Marof wines, please visit www.marof.eu.
SHI-DO Notebook
We have created an interactive flip-notebook for the students of our most lethal client: SHI-DO Martial Arts School – and, of course, their fans!
Will you let them do this to you?
We have cooked up an international press campaign for SOCIUS, the corporate governance company. If you are a top manager, you need good skills and a strong team of advisers to manage your job. If not, well … this could be a problem.
Triglav Insurance / New household insurance
For our client, Triglav Insurance, we have created a campaign for their new household insurance product. The main actress in the campaign is one of Slovenia’s finest: the legendary Ksenija Mišič. See for yourself how she manages her household problems …
NFD print campaign: Investment Funds
We have created a new print campaign for NFD’s Investment Funds. Headline / Apple: I used to see only a delicious fruit, but today I see a successful IT company. Headline / Tree: We normally think of insurance when something goes wrong, but I also bear it in mind when I invest.
How much is your home worth? Nothing.
The latest campaign from our agency is for new Triglav household insurance. The campaign’s slogan is: “How much is your home worth? Nothing – unless you have it well insured.” Many people in Slovenia buy expensive flats or houses but forget about household insurance. Big mistake: floods, fires, and earthquakes can happen without warning.
New international campaign for WELLA: from ORIGINAL to CEEMENA
For our client, Procter and Gamble, we have created an international BTL campaign for Wella Stoy. We created all the BTL materials and posters to be used in their shops across more than 20 countries.
Probability to find oil in your garden is low.
Very low. So you had better take care of your own future. This is Triglav’s new campaign for its life investment insurance product.
Logos – the first three years
During our first three years, we created quite some logos. Some are new, some are re-designed, but all have an ORIGINAL touch.
Award “Grand Sempler” for Triglav Insurance
We have been awarded the most prestigious media accolade for our campaign “BECAUSE YOU NEVER KNOW WHEN” which was created for TRIGLAV INSURANCE. SEMPL is the main media festival for the Adriatic region (Slovenia, Croatia, Serbia, Bosnia and Herzegovina, Montenegro, and Macedonia) where major players and creatives from media businesses, media buying and planning, and [...]
2 new TV commercials for Lekadol Plus C / Sandoz
We have just put the finishing touches to two TV commercials for our new client, Lek – a Sandoz company. It was a dream-team collaboration bringing together the great Swedish director, Henrik Kindgren; the legendary Slovenian musician, Vojko Sfiligoj; and a new rising star on the Slovenian dance scene, Anže Škrube. The production house was [...]
A new wine brand is born: VERUS
Božidar Grabovac, Danilo Šnajder and Rajko Žličar one day decided to start their own business. A talented winemaker, a vineyard expert and an excellent salesman came together to pool their extensive knowledge and experience to create VERUS: an innovative and truly superb wine brand. We became their exclusive communication and brand agency, formulating the entire brand [...]
Sleepy? Have a BARISTA coffee to go
We’ve created a new poster campaign for Barista Coffee’s newly-launched product: Coffee to go.
This could’ve been your business premises
In order to promote Triglav’s business property insurance directly with potential clients and business owners, we have created a special direct mailing solution. Product awareness levels hit 87% after the campaign had concluded. We did a good job – and made them wish desperately for good insurance … See how …
Drive carefully
We have devised a “Drive carefully” print campaign for Triglav Insurance’s fight against speeding, and drinking and driving.
Makotokai Karate School
A series of witty posters for Makotokai Karate School featuring ”invincible” superheroes .
DON’T WORRY! Triglav Insurance campaign
If you have a good insurance, you don’t need to worry when things go wrong in your business.
Wine stories from Jeruzalem Ormož
We have just launched a new advertising campaign for Jeruzalem Ormož. Each wine from Jeruzalem Ormož has its own story. Get better acquainted with their diversity and take some time out to enjoy them.
Laurel & Hardy are back in the new Triglav’s commercial
We have launched a new commercial for Triglav Insurance’s car insurance product. The stars of the commercial are the legendary comedians, Laurel & Hardy! We would also like to extend our gratitude to Getty Images and its representative, Guliver Image, from Zagreb for being so great to work with on this project and for making [...]
Procter & Gamble / WELLA and Milan Fashion Week
We have put together a booklet with the latest hairstyle trends for Proctor & Gamble. The renowned hair stylist, Sasha Breuer, and legendary fashion photographer, Fulvio Grisoni, were invited to collaborate with us on the project. Look out for the booklet, which contains the latest tips in hair design in over 20 countries.
SOF 2007 – finished in 3rd place
The Slovenian advertising festival, SOF, has ended. We won the Grand Prix in the Print & Poster category, one gold in the TV category, one gold in the Print & Posters category, and 5 silvers. We ended up taking third place overall. Not bad for our first 18 months!
Young and experienced
Take a look at our first self-promo campaign. In our first year and a half of operation, we have proved that our experiences and ideas have helped make our clients No 1 in the market and significantly increase their sales.
Jeruzalem Ormož: re-branding project
This winery produces great wines: a fact recognised by experts and a plethora of awards. However, the company’s visual identity was inconsistent and unrecognisable, and their bottles did not stand out on the shelves. Jeruzalem Ormož urgently needed a strong and visible brand identity. They called us. After undertaking a thorough analysis, we re-designed a [...]
Husband and wife: Car Insurance
Insurance is a serious matter. In this spirit, we have rustled up a seriously funny tv ad. The concept: Upon returning home from shopping, a wife recites to her husband a list of the damage she has sustained to her car. The husband reads a newspaper and, despite the increasingly bad news, shows no interest [...]
Triglav’s Insurance experts are always ready to assist you
Triglav provides its clients with excellent customer service. The message behind the new campaign for Triglav’s household assistance is as follows: If something goes wrong in your household, we have experts on standby, ready to help you at all times. Quite literally, in fact!
Very good DOG SCHOOL
We have put together a humorous poster for Ljubljana’s premier dog school. We wanted to show that dogs from Kinološko društvo Ljubljana can make things other dogs can only dream of.
Raiffeisen Bank: Treat yourself to a whole one.
We have created a series of print ads and posters for Raiffeisen Bank’s short-term loans. The headline and concept behind the campaign is: With Raiffeisen loans you can treat yourself to a whole one.
Triglav Insurance: Integrated campaign
This was a particularly successful campaign. From a creative perspective, we used some fresh ideas in the media. We are happy that the best insurance company in Slovenia believes in us and trusts in our work. The results achieved (e.g. brand recognition, brand awareness, and sales) have been out of this world.
Jeruzalem Ormož now available on VIRGIN Airlines
We have created an international print campaign for Jeruzalem Ormož wines. Now you can sample their delights on Virgin Airlines. Three cheers for Slovenian wines! Three cheers for Jeruzalem Ormož!
Fresh tennis news in DELO newspaper
Original has created two print ads for the newspaper, Delo. Only in Delo newspaper can you read all about Wimbledon and Roland Garros. Game, set and match – Original.
The Jeruzalem Ormož brand finally re-branded and re-designed
Over the past four months we have been working on an all-embracing re-branding for Jeruzalem Ormož. We have restructured the brand and redesigned several labels for their great wines, enjoying great support from the client and its team in the process.
Bonbon magazine
Two prominent newspapers, Večer and Primorske novice, have launched Bonbon: a free magazine supplement. We were the brains behind the magazine’s logo and design.
Dentist TEA BON has a new visual identity
What makes a good dentist? A dentist who helps you maintain strong and healthy teeth. We have created an unconventional visual identity that makes people smile … The stationery used also serve as a good means of communication. Business cards function as an ad…you can guess the rest!
What a “boom”, what a party!
Our first print and poster campaign for our new client, Jeruzalem Ormož, and its sparkling wine.